Mimi is fun, charming, sexy and sweet with a loveable formula that works. Mimi’s customers remain loyal and fall more in love with the product season upon season.

Since Mimi’s launch in early 2003, the brand has exploded onto the fashion scene, securing international status almost overnight, thanks to a colossal press following and its commercial strengths- a flawless fit of AA-GG cups in fun, exciting patterns and colour combinations all in the finest.

‘Avant-garde lingerie should be full of surprises. It must push design boundaries. Through lingerie a woman shows her true style. It is integral that my designs are luxurious, fun, interesting, intricate and essentially, functional.’
-Damaris Evans