Before Damaris lingerie, there was no such thing as a bow back knicker, the world had never heard of bottom cleavage, corset tie designs on one’s derriere did not exist and ‘star’ knickers were unimaginable. Ten years on, the lingerie world regards these shapes as ‘known’ with lesser ‘versions’ of Damaris’ avant garde designs creeping into the works of 90% of all major lingerie brands and yet Damaris continues to evolve and lead the way with her unbeatable design formula.

Founded in 2001 with demand so high waiting lists were created and ten years on, Damaris remains just as fashion forward and sought after than ever.